SEO Services for Wexford & Northern Pittsburgh Businesses
Most people looking for what you sell type it into Google with a town name attached, or just add "near me." If your business isn't in the first few results — or in the map pack sitting above them — that search ends at a competitor. That's the whole game in local search, and it's one of the few parts of your marketing you can genuinely control.
We do SEO for small and mid-sized businesses across Wexford, Pine, Cranberry Township, Mars, Gibsonia, Zelienople, Sewickley and Butler County. Not national campaigns. Not vanity keywords. The searches your actual customers make, within driving distance of your door.
The Point is run by Ryan Croyle, who spent more than twenty years building campaigns inside Pittsburgh media — KDKA, 93.7 The Fan, the Pittsburgh Post-Gazette — before starting the agency. You get someone who knows this market and will tell you plainly what's working and what isn't.
What SEO with us actually includes:
Every engagement gets scoped to the business, but nearly all of them draw on the same five areas.
1. Local SEO and your Google Business Profile
For most local businesses, this is where the leads are. Your Google Business Profile is the listing that shows up in Maps and in the "near me" results, and it's ranked on things you can influence: the right primary category, complete service listings, real photos, and above all, reviews.
We claim and build the profile properly — service areas, every service written out, real photos loaded, the questions people ask seeded and answered — and put a review process in place so you're collecting them consistently instead of remembering to ask twice a year. We also build your listings across Bing, Apple Maps, Yelp, the local chambers and your industry directories, so your name, phone and location match everywhere Google looks for confirmation.
2. Technical SEO and site health
Search engines have to be able to crawl your site, read it, and trust it. We audit the whole thing — mobile page speed, heading structure, image alt text, internal links, sitemaps, indexing, structured data — then fix what's broken and mark up what's missing.
Structured data matters more every year. It's how Google and AI assistants understand what your business is, rather than inferring it from the words on the page. Most small business sites have none at all.
3. Pages and content that answer real questions
Every service you sell should have a page that talks about it, and every town you serve should have a page written by someone who's actually been there. We build those pages, write the copy, and answer the questions your customers really ask — including the awkward ones about price and timelines.
Pages that answer plainly are the ones Google features and AI assistants quote. Pages that dodge get skipped.
4. AI search visibility
A growing share of searches now end in an AI-written answer instead of a list of links. The inputs are related to classic SEO but not identical: clean semantic structure, structured data that matches what's visible on the page, direct answers to real questions, an llms.txt file that describes your business properly, and third-party corroboration — reviews and citations — so the assistant has something to draw on when it decides who to name.
We build for both, because they're converging. This isn't a separate product with a separate invoice.
5. Tracking and reporting
Google Analytics 4 and Search Console set up correctly, call tracking where the phone is your main channel, and a monthly report that says what we did, what moved, and what's next. If a month was slow, the report says that too.
Who this is a good fit for :
SEO works best when there's real demand to capture and a business is ready to answer the phone.
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You're a good fit if:
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You're a local service business — contractor, home services, healthcare or wellness practice, professional services, or retail with a service arm
People in your area are already searching for what you do
You have capacity to take on more work
You can give it two to three quarters before judging it
It's a poor fit if you need leads next week — that's what Google Ads is for — or if nobody in your market is searching for
your category yet. We'll tell you if that's the case rather than take the retainer.
How we work
Audit. We go through your site, your Google Business Profile, and the three or four competitors actually outranking you. You get the findings whether or not you hire us.
Plan. A written plan: which keywords, which pages, in what order, and what you should expect month by month.
Build. Profile work, technical fixes, new pages, schema, citations, reviews. Most of the heavy lifting happens in the first sixty days.
Compound. Monthly content, ongoing review generation, link building and reporting. This is the part that separates month six from month two.
What to expect, and when
Days 1–30. Audit done, technical fixes shipped, Google Business Profile rebuilt, review process running, tracking verified. Little to no ranking movement yet — that's normal and expected.
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Days 30–60. New service and location pages live, citations built, first reviews landing. Impressions in Search Console start climbing before rankings do.
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Days 60–90. Movement in the map pack in your closest towns, long-tail keywords entering the top twenty, the first meaningful lead volume from organic search.
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Months 4–9. Where compounding shows up: competitive local terms, steadier lead flow, and a review count your competitors can't catch quickly.
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Twenty years in this market. Ryan built campaigns inside KDKA, 93.7 The Fan and the Pittsburgh Post-Gazette before starting the agency. Local isn't a service area on a map here — it's where he lives.
You work with the person doing the work. No account manager relaying your questions to someone you never meet.
Reporting in plain language. You'll always know what we did and what it produced.
We'll tell you when something isn't worth it — including when SEO isn't the right spend this quarter.
SEO questions we get asked
How long does SEO take to work?
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Most businesses see measurable movement in 60 to 90 days — impressions, map pack placement, long-tail rankings. Competitive terms take three to six months, sometimes longer in a crowded category. The first month is mostly building, so you won't see much, and that's expected.
What does SEO cost?
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It depends on how competitive your category is, how much needs fixing on your site, and how many services or locations you're targeting. We scope it after the audit so the number reflects your situation rather than a package price. The audit is free and yours to keep either way.
Do you work with small businesses?
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That's most of what we do. Small local businesses have the most to gain from local search, because the competition inside one town is beatable in a way a national market isn't.
My site is on Wix. Does that hurt my SEO?
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Not really. Every major platform can rank. What matters is how the site is built, what's actually on it, and what points to it from elsewhere. We work across Wix, WordPress, Squarespace and Shopify, and we'll tell you if a rebuild is genuinely worth it rather than sell you one by default.
What about AI search — ChatGPT, Google's AI answers?
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It's part of the work, not an upsell. The things that make you visible to an AI assistant — clean structure, structured data, direct answers, real reviews and citations — are things we'd do anyway. We just make sure they're done in the way those systems read.
Q: What areas do you serve?
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The Point Marketing Group is based in Wexford and most of our clients sit within about a half hour of it — Cranberry Township, Mars, Gibsonia, Zelienople, Seven Fields, Sewickley, Butler County and the wider Pittsburgh market. If you're not sure whether you're in range, just ask. Local search doesn't care much about municipal boundaries; it cares about where your customers are.