
​Serving Wexford PA, Cranberry Twp,
Our Marketing, SEO, & Website Services
Search Supremacy:
SEO / AI SEO & Google Ads
Capture high-intent customers actively searching for your services in Wexford PA, Butler, Cranberry, and the Pittsburgh area. We build data-driven Google Ads and Local SEO campaigns that dominate the map pack and fill your sales pipeline.
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Google Ads & Local Service Ads (LSAs)
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Lead Tracking, Attribution & Conversion Optimization
Websites
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Convert visitors into customers with high-performance
websites. We design and develop responsive,
SEO-optimized sites that drive results.
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Custom Web Design / Repair & Maintenance
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Responsive Development
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Conversion Focus
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Content Management
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Ongoing Support
Targeted Display
Stay top-of-mind with precision-targeted display advertising. We use programmatic display and retargeting to reach your ideal audience across the web.
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Programmatic Display Advertising
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Retargeting Campaigns
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Audience Segmentation
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Performance Tracking
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Creative Design
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Campaign Optimization
OTT Streaming
Reach cord-cutters with targeted streaming TV advertising. Connected TV and OTT platforms offer premium inventory with precise targeting capabilities.
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Hulu Advertising
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Roku Campaigns
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YouTube TV Ads
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Connected TV Targeting
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Measurable Results
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Cross-Platform Campaigns
Email Marketing
Nurture leads and drive repeat business with strategic email campaigns. From automation to newsletters, we help you stay connected with your audience.
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Campaign Design & Strategy
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Automation Flows
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List Management
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A/B Testing
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Performance Analytics
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ABOUT US
Your Success Is
Our Mission
The Point Marketing Group is a full-service digital marketing agency serving Pittsburgh-area businesses. Based in Wexford PA, we help companies in Wexford, Cranberry Township, and Butler grow their online presence through data-driven strategies that deliver measurable results.
We specialize in SEO, Lead Generation Marketing, analytics setup, and Websites.
Whether you need to rank higher in Google, build brand awareness, or generate consistent leads, our team combines creativity with strategic expertise to drive real growth for your business.
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THE POINT OF OUR PROCESS
How We Work
Our proven four-step process ensures every campaign is strategically planned, expertly executed, and continuously optimized for maximum results.
01
Discovery
We deep-dive into your business to find the why behind your brand. We conduct a comprehensive audit of your current marketing presence, analyze your competitors, and understand your target audience's pain points and search behavior. We'll review your existing website, Google Analytics, and any prior marketing efforts to identify what's working and what needs improvement. By the end of this phase, we have a clear picture of your business goals, market position, and the digital opportunities available to you.
02
Strategy
​No cookie-cutter templates. We build a custom roadmap designed to scale. Based on our discovery findings, we create a tailored digital marketing strategy that aligns with your business objectives. This includes identifying high-opportunity keywords, mapping out your content strategy, determining the right mix of SEO, paid ads, and social media, and setting realistic timelines and benchmarks. We prioritize quick wins alongside long-term growth initiatives so you see progress while we're building your foundation for sustained success.
03
Execution
​Our team launches high-impact campaigns with precision and speed. We implement your strategy across all channels—optimizing your website for search engines, creating and publishing content, launching paid advertising campaigns, and managing your social media presence. Every piece of work is guided by data and best practices. We handle the technical setup (schema markup, Analytics, conversion tracking), content creation, and day-to-day management so you can focus on running your business.
04
Optimization
​We don't set it and forget it. We analyze, tweak, and win—repeatedly. Every month, we review performance metrics, A/B test variations, refine targeting, and adjust your strategy based on what's actually working. We provide transparent reporting so you see exactly where your marketing dollars are going and what ROI you're getting. This continuous optimization ensures your campaigns get smarter over time and your costs per lead/customer keep improving.
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Ready to Scale Your Local Business?
Get a free, transparent audit of your digital marketing, seo, and website performance across Wexford PA, Cranberry Twp, Butler County, and the Pittsburgh DMA



